Abe McCallum Talks About ClikThrough Video

Abe McCallum Talks About ClikThrough

Tags: Abe McCallum Talks About ClikThrough,beet.tv,BeetTV,daisy whitney,interactive click through,interactive video,online video,online viewing interactivity,abe mccallum,brightcove,clikthrough,hotspottingAbe McCallum Talks About ClikThrough

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The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option: The average user clicks at least four times in a video that has ClikThrough-enabled with hotspotting technology.

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Abe McCallum Talks About ClikThrough

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