Acxiom’s Addressable TV Advertising Helps Brands Reach Their Customers

Description

Acxiom, a leader in technology and marketing services, is making strides in the field of targeted and addressable advertising. Acxiom’s collaborative targeting safe haven environment gives advertisers the opportunity to match up their own customer prospect files with publisher files, in order to maximize return on media buys.

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Acxiom’s Addressable TV Advertising Helps Brands Reach Their Customers

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Advertisements appear everywhere in modern society. When you walk along the streets, you can see large billboards with beautiful girls smiling at you. You read newspapers, and you find half of the pages covered with ads. Turn on the TV set and you will see ads again. Whether you like it or not ads are pouring into your life every moment....