AOL's Ad Chief: We're Going "Native" With Branded Video

Description

As AOL has been increasing its video operations via AOL On, a video syndication business, and its Web original programming, there is another big opportunity which is "native" video advertising, says Ned Brody, Chief Revenue Officer of AOL, in this interview with Beet.TV. This third leg of the AOL video operation has developed through 2011, $96 million the acquisition of London-based Goviral which helps companies get their branded videos viewed in some 90 markets.

Related Articles

AOL's Ad Chief: We're Going "Native" With Branded Video

In Brands We Trust

Advertising should, of course, support your brand by building recognition and supporting your brand personality, but it will never replace that personal connection which successful brands rely so heavily on. I\'m sure you\'ve heard this spiel time and time again, but in this difficult economic climate it\'s more important than ever to understand the value of your brand - your connection with consumers....

The Commercialization of the Native American

Indian stereotypes are consistently employed in commerce and have become so commonplace and have been with us for so long that many of us fail to notice them anymore or realise their implications. Whether employed for the purpose of the evocation of positive or negative images, the fact is that they represent the unadulterated exploitation of a race for commercial purposes, bringing to the fore the stereotypes associated with that race in order to sell, position, or brand a product or company....

NATIVE AMERICAN WOMEN: Seeking Men for Dating, Romance or Marriage - Chat with Native American

Native American, Aboriginal and First Nation Women are out there and they want to meet you! Native American women are seeking men of Native or non-Native background for online fun, dating, romance or lifelong relationships. Meet single, sexy Native American women online. Like all women online, some are looking for hot fun online - some are seeking friendship and romance - some are searching for a loving, lifelong relationship with a man who will respect her for who she is......

Chief Ingredients Of Dietary Supplements

It is necessary to fit healthy habits into hectic life but it is not that much simple these days where life has become so materialistic and competitive. People are focusing more on business or job tar......

Social Media Advertising with Online Video ads

Social media advertising is fast becoming the marketing discipline that leverages social media platform to meet advertising and branding objectives....

Forgotten Brands Come Alive with New Ads

Lack of ads and appearance of other newer products have overshadowed the used-to-be famous brands. Although they are still sold, they have been banished to the bottom shelves of stores. However, they are positioning themselves for a comeback in 2011. Some forgotten brands with long-ago legacies are getting their first new campaigns, some of which combine nostalgia with brands’ updated image....

Adding Sound Throughout Digital Signage Video

In the beginning, it sounds like a very good notion. Utilizing audio in your digital signage video seems like a great approach to grab and retain the attention of your viewers. More so, it opens the doorway to developing campaigns that can easily deliver your principles via both text and......

U.S. this year video ads spending will grow by 52% to 2.2 billion

According to China wholesale ePathChina reports, China online electronics store ePathChina yesterday quoted a report from market research firm eMarketer....

Effectively Police and Build Your Brand with a Chief Marketing Officer

Does your business have a Chief Marketing Officer (CMO)? If not, here are key considerations as to why outsourcing can save your brand and your budget....

Building Brand Identity - Tag, You're It

Taglines are difficult things to pin down. Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a century later. The best ones even stick in our minds long after everyone has forgotten what they were originally for. \"Reach out and touch......