Apple, Major League Baseball Team Up on iPad App

Description

At an Apple press event, Chad Evans, director of mobile development for MLB.com, demonstrates the league's new iPad baseball software. The app allows users to interact more with the game, including animated play-by-play action, statistics, and live video.

Transcript
Apple, Major League Baseball Team Up on iPad App We were extremely excited to build something for the iPad. And we realized we couldn't just take our existing iPhone application and make it bigger. We really needed to create a whole new experience to take advantage of the big, gorgeous interactive display. So let's take a look at the demo. So you're currently looking at our live game experience with data from last April. Across the top, you have our league scoreboard, which allows you to navigate to any of the day's games. On the field, you have our game day pitch tracker, which shows you the trajectory of every pitch thrown. And you can tap on a pitch to bring up additional details. You can also tap any player to flip open his baseball card, so you can see all the stats relevant to the current game situation. And now, with all this great screen space, we can actually show you video highlights while all this is going on. So you can replay the game's best. I love that! Across the bottom, you've got your game controls so you can see the box score, the field, the summary, the batter-pitcher match-up, and scroll through the line-up. And it looks like we've got a man on first now, so we can take a look at all the action with MLB.TV where you can watch live with your choice of home or away announcers. So the first thing you'll notice is that baseball looks absolutely amazing on this screen. And now we can enhance it with great live data from MLB.com, like the scoreboard, the field, the box score, and player cards all while you watch. Let's take a look. So we really think this device with its big interactive display allows us to create a really rich, immersive interactive experience for fans to enjoy the national pastime. Thank you.
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Apple, Major League Baseball Team Up on iPad App

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