Ben and Jerry's Augmented Reality Mobile Campaign

When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It's a digital venue that marketers such as Audi and Ben and Jerry's are all dabbling in and offers some promising retention plays for consumers and brands. For more details on how this marriage of virtual and real world elements words, check out Daisy Whitney's report in this week's episode of the New Media Minute.

Ben and Jerry's Augmented Reality Mobile Campaign Hey there, I am Daisy Whitney and this is the New Media Minute presented by NATPE. This episode is sponsored by Digitalsmiths you can learn all about that company’s advanced digital media tools at Digitalsmiths.com and I hope you will check that out. So when it comes to emerging media, one of the hottest new areas is augmented reality which is sort of an enriching of the real world with virtual elements and it is a digital venue that marketers such as Audi and Ben and Jerry’s are dabbling in. Now the car maker Audi recently introduced a car calendar, yes an actual paper one but it is just a teaser for the augmented reality portion because there aren’t any car pictures on the paper calendar. But if you download an app on your iPhone then you can see the cars moving on the calendar on the iPhone. Now it is probably something that will appeal to Audi dealers and of course car enthusiasts to see the cars that they will be selling and buying of course, the company has also launched downloadable software though that lets customers play around with and get a kind of 3D experience of the cars before going into a showroom. Toyota has also dabbled in augmented reality as has Ben and Jerry’s which just introduced an augmented reality feature in its iPhone App, it is called Movision. It lets you look through your iPhone camera at certain points of Ben and Jerry’s and then you can see this kind of psychedelic visual dioramas of coco farmers, New York skyscrapers and flying chickens. So, yes, all of these AR applications are relying on existing fan loyalty which makes me think they are probably more likely to be retention placed than to lure in new customers. And as for me, well, I just like ice cream. I am Daisy Whitney, friend me up on Facebook or follow me on Twitter.