Benefits of Tracking Online Sharing
Tim Schigel is CEO of ShareThis, which provides an online tool that makes it possible for consumers to easily share web information and web providers to track where that information is shared. Schigel talks about the benefits of tracking online sharing and what makes his company unique.
Well we started with the idea that sharing this would be easier for the user and the easier it is for sharing the more their going to share and they win the publisher wins.
Zoriana Kit: Hi, welcome to Dog and Pony, I’m Zoriana Kit. As online social networking gets more common, so does demand for ways to share and distribute content between users. Tim Shiegels, CEO of share this is an expert at making sharing easy, Tim, welcome.
Tim Shiegels: Thank you.
Zoriana Kit: Tell me about share this.
Tim Shiegels: Sharing has become a critical function on almost every website and social network and the sharing experience is different everywhere you go. Our goal is to make sharing easy regardless of what website you are on and what tools you used allowing you to use any social network and an email platform or rating recommending tool that you like to use.
Zoriana Kit: Or some of the problems that you encounter that you needed to make easier.
Tim Shiegels: There’s a lot of copy and paste involved. If you look at why people are doing the copy and paste, one of the big reasons is because their address book or their friends list is in other application or some other destination. One of the first things users told us was we love to have that access to our friends to our address book at that moment I decide to share something. And oh by the way, I belong to more than one social network, I use more than one service and how can I integrate that experience so it doesn’t take me ten times as much effort just to share a single video or a new story.
Zoriana Kit: On what sites is your service most popular then?
Tim Shiegels: It was just installed on techkarate, it’s our mashing, its Walt Mossberg and Carrie Swishers blog, all things deep and thousands—ten of thousands of blog sites at the moment. Soon we’ll be coming up live on major and media properties.
Zoriana Kit: Is there a particular company that you guys covet that you would love to be working with?
Tim Shiegels: Any of the media properties from Universal, Sony, Disney, they all have great content; they’re all trying to figure out how social media impacts them. We are hopefully going to provide them with some solutions that will help.
Zoriana Kit: Who is your biggest competition?
Tim Shiegels: A number of websites that focus on sharing, those are typically destinations in themselves of closed communities in themselves and there other some potential widgets that can be installed now in websites. The one that we’re most commonly compared to with is add this.
Zoriana Kit: So are they your biggest competition then?
Tim Shiegels: Well it’s a pretty large market right now, their most commonly compared with us, yes.
Zoriana Kit: What’s the biggest difference between the two of you?
Tim Shiegels: Their focus is largely and primarily on the publisher, ours is on the user first and then the publisher, so we allow the user to save preferences or access or address books for example which you cant do with add this.
Zoriana Kit: Why is it important to you to have the users be able to access things first?
Tim Shiegels: Well we started with the idea that sharing this would be much easier for the user and the easier it is the sharing the more their going to share and the more they win and the publisher wins.
Zoriana Kit: So then how does the company make money?
Tim Shiegels: Our services are free, so they are free to publishers. We are collecting data about how people share across the web and ultimately that data will be used to provide insights and whether what services to publishers or to potentially to try advertising.
Zoriana Kit: How is technology changing your company?
Tim Shiegels: Advances and classification, how you classify data and what’s getting shared whether its video or text or all things that we are actively looking at and how to employ to understand what’s being shared.
Zoriana Kit: Are there any dangers to sharing or any downsides to this type of technology?
Tim Shiegels: There are probably a number of different malicious ways to use any service.
Zoriana Kit: Are there any legal responsibilities or liabilities?
Tim Shiegels: First of all we’re not producing the content in anyway, second we’re a gateway to other services. Now if there were some thing again a malicious use of that service we would have the ability to shut it down.
Zoriana Kit: What are some of the data that you discover that completely surprised you?
Tim Shiegels: The amount of sharing that goes on, the people aren’t just aware of. Once you’ve made it easier to share and our goal is one click sharing so that it’s literally easier than the copy and paste. You start to see how often people are sharing and today, the world pretty much doesn’t know how often that sharing takes place because again copy and paste is not something that can be tracked.
Zoriana Kit: Wow, okay, that’s interesting. Tim Shiegels, CEO of share this, thank you so much for joining us today.
Tim Shiegels: Thank you.
Zoriana Kit: If you have questions, comments or ideas for guests, please email firstname.lastname@example.org. I’m Zoriana Kit, thanks for watching.
Benefits of Tracking Online Sharing
Being successful at online share trading processes that you should constantly be knowledge and evolving and investing within your education and personal development....
Today it truly is feasible to handle and deliver important business files and documents without even the necessity to use paper or almost every other stationary....
Users spend an average of 20 seconds on a new website. Use eye tracking know-how to grab their attention. Visitors that land on your page from an outside link or a search engine have short attention spans......
Testing and tracking your online business might seem like something hard to do, but it\'s one of the most important things you can do to improve your online business. Through testing and tracking you can determine the number of responses, resulting purchases or sign ups, your cost per completed purchase, as well as your net income and more....
These days, people love to invest in securities. Although the trend has been in existence for a long time, now there has been a surge of interest. People like investing in securities markets because they hope to make huge gains. However, most of the people need guidance regarding their trades. This is because such guidance is necessary for making fast gains in the market. Huge spurts of income can be gained through better trading companies...
The instant rate at which data is handled on the internet makes it a perfect platform for trading and provides many benefits, useful features and innovative technologies to traders who choose to handle their investments online, and is suitable for both experienced traders and newcomers on the scene....
Learning how to trade shares online can open up a whole new world of investment. If you take some time to learn the basics and you will be well on the way to becoming a successful investor....
Today, many find that sharing information with others online is quickly becoming the norm. From Twitter updates that tell your friends what you are doing at a specific moment, to sharing a news article on a social news site like Digg, to video and music sharing websites such as Last.fm and Pandora that have attracted large audiences. Document sharing, a relatively new medium to online sharing, is shaping up to becoming a new Internet phenomenon, that can benefit bloggers, magazines, journalists, or even a business team working on a proposal....
Building package tracking is a fast yet simple answer to the package handling needs within larger and small buildings. It makes sure that packages find their destination within the shortest possible time. If you have ever lived in any apartment building, chances are high that you experienced a lost package system once or twice....
Today we possess scores of civilians from different professions whom swear via online trading...