Brian Morrissey: Video Ad Tech Not Providing Basics to Advertisers

Tags: Video Ad Tech Not Providing Basics to Advertisers,beet.tv,BeetTV,brian morrissey,brian morrissey click through rates,brian morrissey interview,digitas video platformVideo Ad Tech Not Providing Basics to Advertisers
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Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Brian Morrissey, editor-in-chief of Digiday in this interview with Beet.TV. These was his principal takeaway from the BRX Video Summit this week where he was a moderator.

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