Commentary: Collaboration, Partnerships Vital For Smart TV Ad Biz, Analyst Swartz

Description

The smart TV business and the advertising industry need to collaborate closely on technology, standards and transparency in order for marketing in this new ecosystem to take off. That's the conclusion of Ashley Swartz in this commentary from the recent Smart TV and Multi-Screen Advertising Summit.

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Commentary: Collaboration, Partnerships Vital For Smart TV Ad Biz, Analyst Swartz

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