Digital Technologies

Heath Lassiter from Express Digital explains about digital technologies

Female: Hi Nick, you’re alright? Nick: Hello, doing good. Female: Good, awake? Nick: Oh yeah. Female: Yes. Nick: Definitely. Female: Coffee. Nick: Working on it. Female: Fantastic. Just tell me about express digital. Nick: Sure, express digital started about 14 years ago, our CEO and founder Grommit Fur and actually started the company with his brother. His brother is the CTO of the company and started actually doing all the programming for the software. Female: More specifically about the work for software Darkroom. Nick: Sure, it has the ability to capture the image so you can actually shoot tethered or you can shoot wirelessly. It has the ability to manage the software for the perspective as far as printing, creating your own packages. It also has the ability to enhance the images. So you can go in there and do green screen technology, high key. You can also create your own backgrounds, borders, just as creative as you want. So you could go and take a picture of Buckingham palace and actually utilize that as your background. Female: So who is this aimed at? Nick: It’s aimed at the professional photographer. We also work with amateur photographers, professional photographers and school photographers as well. So we’re really trying to target everybody. Female: Yeah, and is there any competitors in the market? Nick: There are other competitors with a couple of different softwares. For example our Darkroom core edition has a lot of competitors and our darkroom assembly line, which is for schools, has a lot of competitors. But our darkroom professional, we pretty much own the market in the US and we hope to take it over in the UK as well. Female: So is it available in the UK at the moment? Nick: Yeah, yes it is. It’s actually available in the UK currently. It’s been available in the UK since March of 2007. We’ve been growing rapidly here in the UK, and in Ireland, and we really hope to dominate the European market here. Female: And do you feel it’s going well so far? Nick: It’s going great thus far especially with the help of photomart. Female: Fantastic, well it’s great meeting you, and talking to you. Nick: Thank you very much. Female: I’m going to see you later in the day. Nick: I appreciate it. Female: Thank you very much. Nick: Thank you.