Digitas CEO: The "Future of Marketing" Is Real-Time Brand Immersion

Description

The big digital ad agency Digitas has rolled out a branded content platform dubbed BrandLIVE which allows advertisers to produce and distribute original content and social media in real-time, often in reaction to news events, explains Colin Kinsella, CEO of Digitas North America, in this interview with Beet.TV In this video, he calls the new initiative the "future of marketing."

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Digitas CEO: The "Future of Marketing" Is Real-Time Brand Immersion

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