Digitas Readies Out Engagement Tool For Brand Marketers

Tags: Digitas Readies Engagement Tool for Brands,beet.tv,BeetTV,Brand advertising,brand marketing,online video advertising,premium video for brands,digital content new front,digitas,Stephanie SarofianDigitas Readies Engagement Tool for Brands
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Consumer tolerance for watching longer videos has opened new opportunities for brands and programmers to create more original and long-form content for digital platforms, said Stephanie Sarofian, Managing Director of the Third Act, the branded content arm of Digitas that is hosting the Digitas NewFront in New York this week. Beet.TV connected with Sarofian at the event about the future of Web video and new metrics Digitas is developing around engagement."This year, 2012 going into 2013, is

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