How Outreach and Reciprocity Play Into TV Show Social Media Strategy

Description

In Chapter 7 of 19, pop culture writer and editor Mark Graham shares how the blogging commenter culture he discussed in his first Capture Your Flag interview is evolving across online social media. Now working at Viacom's VH1, He finds onsite commenter culture insufficient to build fan and viewer relationships. Social media effectiveness also rests on individual outreach - going to fans and viewers where they tweet, update, and blog - as well as engaging in a quid pro quo game of reciprocity.

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