How Startups Benefit by Using Interaction Design

Description

In Chapter 13 of 17 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer and educator Jon Kolko notes where interaction design approaches benefit startup businesses. Working at a venture accelerator, Kolko notes that startups are built on iterations and interaction design too is rooted in understanding behavior over time and how this overlap can work to a startup's advantage. Kolko is the executive director of design strategy at venture accelerator Thinktiv.

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