Jay-Z Gets Decoded

Jay-Z and Bing.com launch their team effort Contest for Jay-Z's new book, 'Decoded'. Everyone around the world is encouraged to look for page clues. Winners get signed pages from Jay-Z among other prizes.

Jay-Z Gets Decoded Jay-Z: Tonight were here for the unveiling of one of the pages from Decoded, as you know which is spread out all over the world it’s a beautiful scavenger hunt that we’ve put together with Bing. It's’ actually really simple, what I did was I took pages from the book and I spread it all around the world you know and hopefully people will put the book back together. You know we’ll give clues and you know we thought of it Bing we searched for this clues and it should be fairly simple and fun. Well it has a lot to do with you know the music, a lot of my music and one cool DJ to another one and then it will lead you to the location of the actual page. Eric Hadley: The partnership with Bing and Jay-Z was coming together primarily through our partnership with the draw of five agency. We’ve worked with them for a long time and we’ve work for the Jay-Z team for a long time. How better to bring Jay-Z’s life story, his music, his lyrics to life than where we can bring it on to bring maps for people that could find out what the back story of it, where did it happen. What started Jay’s telling in the song, what bought the story to life? Me and Jay-Z have a great partnership and collaboration as Jay has such a great life story. A lot of decisions he made. He thinks all about the decision and everyday we post numerous clues that fans of Jay-Z, fans of Bing can go out and decode. Were just talking about something with story, the users can go into Bing maps and find out where that takes and exist in the real world, when they find that they do in the real world, they can take a picture of it. They can find it in the real world and upload to Bing maps. So the first person it does like is the same copy of that page of Jay’s life. We think that the partnership with Jay is going to introduce Bing to a lot of new people we find that people are into hip-hop or higher to search. People are younger or fans of Jay have a higher likely to have search. Bing has really bring the story to life. You just can find the Decoded Jay-Z pages at Bing.com/Jay- Z. For the next 30 days pages will be released. Decisions will be made and you can Decoded those pages through clues on Bing.com/Jay-Z. Jay-Z: For participating in it you get these prices. Like if you find your first one find this page, you get it signed. And you get autograph and you choose to keep first guy who found previous link and he can give you a story which is really amazing on how it all came together, so very good on where it was typical, put it ahead and I ended up being the first one. And that’s my story and I just keep moving it. Thank you. Eric Hadley: We got to unveil the next page tonight and we want to unveil to the guest to be the first. Well one of you guys. We’ll walk over to the pool everyone.