Jewellery Label Cartier Bio
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Learn about the rise, success and style of French jewellery and watch label Cartier.
Transcript
Jewellery Label Cartier Bio
Host: As the number one seller of luxury jewelry in the world, Cartier
the French jeweler and watch maker has become known for its
sparkling accessories that only the rich can afford.
Founded in Paris in 1847 by Louis-François Cartier, the company
bred the name of the family of jewelers who became famous to
creating some of the world’s most magnificent accessories and
pieces of jewelry from necklaces to rings and watches to even on
of the company’s most prestigious designs from Mystery Clock.
Cartier’s collections feature beautiful and sometimes unusual items
such as rings, pendants, earrings and necklaces from the Cartier
range. Emerald eyes, onyx nose and studded color decorated this
kind of their necklace to form a Panther’s head which is joined to
an exquisite chain featuring more diamonds than any of us could
dream of.
Since Cartier’s establishment, it has been a crown jeweler to 19
royal families and countless celebrities. And in doing so, has
created some of the largest and most impressive pieces ever like
the astounding necklace that was commissioned by the Indian
Maharaja of Patiala in 1928. Designed in the 1920s, it boasted a
total of 2930 diamonds and after being fully restored in 1998, it
was exhibited at the jeweler’s store in Paris. The necklace was
made to ornate a masculine chest and to symbolize the wealth and
the power of its owner.
Cartier has lent that jewelry to a number of high profile celebrities
over the years including actress Debra Messing, who attended the
Emmy Awards with over $300,000 worth of diamonds. Jessica
Alba looked radiant at the 2008 Academy Awards with stunning
Cartier diamond tube earrings that was sat in yellow gold and
retailed for $92,000. Plus she wore a set of three bracelets. One
was a priceless ruby and diamond bracelet sat in yellow and white
gold with the other two totaling over $80,000. Attending the same
Academy Awards flaunting Cartier was Renée Zellweger wearing
all vintage jewels which featured a variety of diamonds. Her look
was made complete with Cartier’s private collection flower
diamonds broach from the 1940s.
In 2006, stars from the world of fashion, art, music and cinema
were at the Cartier Mansion on New York’s Fifth Avenue to
launch a new charity initiative being mounted by the prestigious
jewelry firm which features their love collection and love charity
bracelet. The rose gold mini love bracelet comes in a variety of
colors from black to baby pink. These were chosen by different
celebrities to raise money for their chosen charity.
Female: This is the typical love bracelet but they have done different
versions in different colors. For each charity, it’s going to be a
different color and they’re going to be selling it to the public and
we’re going to be getting money out of it all for different charities.
Host: The original love bracelet with its modern screwn motif was
introduced in 1969 and became one of the most recognizable
jewelry designs in the world. It was made famous by celebrity such
as Elizabeth Taylor and Sophia Loren and is still extremely
popular with Hollywood’s celebrities today.
In 2007, Russia was host to an exhibition featuring Cartier’s
unique jewelry collections. The exhibition featuring 165 pieces
included watches, tiaras, rings, diadems and necklaces, which date
back from the beginning of the 20th century to 1970s. This event
had Russians rushing to get a closer look at the chapter of the
history of European jewelry not available for them to see during
Soviet times.
Cartier, whose innovations with various styles such as art décor,
garland and tutti-fruity, strongly influenced the development of
jewelry over the last century. They have been hailed the jeweler to
the kings, king of jewelers and now have one of the most
successful watch brand and a jewelry brand that’s recognized
worldwide.
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