Learn about The Carlos Ghosn INFINITI Launch Show Geneva 08

Learn about The Carlos Ghosn INFINITI Launch Show Geneva 08 from the AutoMoto TV experts.

Well we are launching it now, because we are ready that means Infiniti is more than a U.S. brand today, because we have already launched it successfully in Russia, in China, in Korea, and in the Middle East. Everywhere the response of the brand has been tremendous. We are growing in sales, and the profit is very high. So I think at a certain point in time you've to go to the most matured luxury market in the world, which is the European market. We are not going to pushing for volume. We want to establish the brand, we want to do a quality job. We've selected very high level retailers to do that, and we are giving ourselves very reasonable objectives in terms of volume. 25,000 cars sold in 2013 in a certain way is very cautious in terms of volume. But we are insisting the quality of the sale, and the quality of the service. On top of these we feel very good about the product coming that mean the product is very successful, attracting very specific customers usually younger, than the usual customer of luxury cars. On standards we will not be following the crowd by having, one have something very specific, and passionate about product, passionate about the total car ownership. So we wanted to do the job patiently well one step after the other in order to make sure that Infinity is going to be a tremendous success in Europe for the long term. Well FX gives a lot of car and it's a little bit of the flagship of the brand, because it's a SUV with a sports car. So it's a very unique experience in terms of driving. It's a very unique design it doesn't look like any other car.