LiveRail: Making Real Time Bidding Safe For Premium Online Video Producers

Tags: Making Real Time Bidding Safe For Premium Online V,beet.tv,BeetTV,liverail online video platform,mark trefgarne,online video advertising,premium video contentMaking Real Time Bidding Safe For Premium Online V
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While realtime bidding (RTB) for video inventory has taken off dramatically, there has been pushback to theses electronic marketplaces by television networks and other "premium" video publishers who prefer to control, and usally sell their inventory directly to ad agencies.

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