Madison Avenue Is Approaching the Tipping Point For Programmatic Buying, Adobe's Mellor

Description

A small amount of ad buys will be brokered over a three-martini lunch, but by and large the ad world is hurtling towards programmatic buying as the norm, says John Mellor,VP of Strategy and Business Development for Digital Marketing at Adobe. Beet.TV interviewed Mellor at the Monaco Media Forum about trends in digital ad buying, as well as Adobe's changing role in the media business.

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Madison Avenue Is Approaching the Tipping Point For Programmatic Buying, Adobe's Mellor

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