Marni Fashion Label Profile
Learn about the rise, success and style of Italian fashion label Marni.
Marni Fashion Label Profile
Female1: Combining feminine whimsical and bright bold colors into their
creations is the upbeat and funky Italian label known as Marni.
Marni was established in 1994 when its stander Consuelo
Castiglioni who had no previous training in fashion standout from
her husband’s family fur business to create the designer label
which still continues to be a family run business. With
Castiglioni’s designs, the label became known for its unusual and
feminine bright colors, patterns, prints, textures and the use of furs
giving you the funky yet elegant image.
Today Marni has risen to fame to produce many collections from
ready to wear clothing, jewelry and hand bags and accessories
which is sold in many countries around the world. Marni has been
the darling of the fashion crowd for the last few years now and
with the designer’s quaky sense of humor, she has managed to rule
fashion critics with ordinary style and overblown statements of
In 2005, Marni floated into childish but homely elegance at its
winter fashion show and the Milan based designer used blue and
green to create a collection that merged the school playground with
homeliness. Long dressy gowns were capped with round necks like
school uniforms while long capes and satins and silks floated over
short puffed out skirts long black socks and high heels.
Castiglioni’s catwalk show in early 2006 was an exercising
discrete femininity achieving a casual elegance that impressed the
onlookers. Her silhouette was short, simple and came in shades of
washed out gray black, navy, tan or pale rose. The femininity
included coats in black or beige with sleeves cut to the elbow and
trimmed with fur for smarter parties while skirts and dresses of
inky blue and white draws in that tunic tops and oversized nets
provided plenty of variety.
However, shiny vinyl and contrast was the order of the day at the
Marni Spring Summer 2008 show for Milan fashion week with the
collection that Castiglioni called romantic but structures with
simple tunic dresses in green, yellow and blue accessorized with
brightly colored plastic rim shades. The plastic fabrics strived with
jackets and tunics in techno gabardine, clear latex and patent
canvass all over shimmering skirts or anchor length trousers. By
the fall of 2007, Castiglioni and Marni had introduced their first
line of men’s clothing and by the 2008 Summer men’s wear
collection shown in Milan, Marni unlike many other collection
shown at the fashion week had stirred away from bright color
schemes opting instead for minimal and simple designs which
played with the usual silhouettes.
The collection featured an array of different grays, off whites
coupled with black with the occasional injection of color in blue or
red. Designs had a preppy feel with ill fitting ankles trousers,
above the knee shorts and shorts worn with pulled up socks and
sports jackets or lose t-shirts. Since its introduction the Marni label
has grown and has been described as bohemian chic which seems
to be just the way celebrities like it. Some of the biggest names in
showbiz are fans of the clothing line and not only show their
support by wearing the clothes but also by gathering to celebrate
the opening of stores.
Some of these stars have come to include big name actresses and
Female2: I just think they’re very sexy and colorful and fun. She does, it’s
kind of the—the bohemian edge to it that I really like because I
don’t like to look too fashiony so every thing is really flowy and
colorful and fun.
Female1: So from the beginning of the label that was barely recognizable to
a brand that’s become a favorite among stars from around the
world. Marni has grown from a small time fashion house with
early designs being vintage inspired to an upbeat funky designer
label of modern times.
Marni Fashion Label Profile
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