NBC Universal's Bravo Debuts "Play Live," Interactive Platform For TV Viewers

Description

Bravo has a new interactive platform called "Play Live." Unlike some programmers who put interactivity around shows on a mobile device, the "Play Live" appears as an interactive banner on the TV show as it is broadcast. Viewers interact to offers by "voting" on various devices. For an explanation of Play Live, we spoke interviewed Lisa Hsia, EVP for digital at Bravo. In addition to Play Live, Hsia talks about the use of the "second screen" being used by Bravo.

Related Articles

NBC Universal's Bravo Debuts "Play Live," Interactive Platform For TV Viewers

TV streams with Fewer and interactive Ads equals more viewers

Business For more information please check Live Internet TV Website: http://top-liveinternet-tv.com/ We all hate the ad breaks and with gadgets like Tivo we can just fast forward but what about online tv streams? Theres no way around the ad breaks and thats not making viewers happy. However Hulu the online tv website has been experimenting during the last year with single ads and interactive ads allowing viewer participation and its working. Instead of the long drawn out ad breaks plagueing TV viewers, only one advertisment is broadcast during each break on Hulu. And less ads make them more m......

Nbc Universal - China Strainer - China Butterfly Valve

www.nbcuni.com NBC Universal, Inc. is a media and entertainment company formed in May 2004 by the merger of General Electric\'s NBC with Vivendi\'s Vivendi Universal Entertainment (VUE). General Electric (GE) owns 80% of NBC Universal with the remaining 20% owned by Vivendi. On December 3, 2009, GE and US cable TV operator Comcast announced a buyout agreement for NBC Universal. After the transaction completes, and pending regulatory approval...

DirecTV's exclusive gifts for the TV viewers!

Exclusive Audience Network, state of the art Whole Home DVR facility as well as excellent customer care service has made DirecTV the obvious choice of every one. With these exclusive offers of DirecTV you can definitely take your TV viewing experience to a new level....

Superbowl Online Live Via Stream by NBC

Are you prepared for the next big thing after NFL? It’s not so far from Sports...

Live Spoiler Cable Television Transmission Platform Reluctantly "flesh"? - Direct

China\'s first direct broadcast satellite, \"Sino-II\" on Oct. 29 at the Xichang success Launch , A nationwide satellite broadcast to TV Built on this platform....

The Battle between 3D TVs vs Smart TVs

Smart televisions are expected to be showcased everywhere at the 2011 Consumer Electronics Show. Samsung, Sony, Toshiba, LG and Visio will all launch Smart TVs that enable viewers to search and find video content on the web, on local cable or satellite and locally stored hard drive content. Will Smart TVs have the same impact as 3D TVs did in 2010; lots of buzz but few buys?...

Television Comedy

Situation comedy Main article: Situation comedy The situation comedy, or sitcom, has been the most common, successful and culturally significant type of television comedy...

My Guilt For Not Watching NBC's Chuck - Till Now

I\'d like to think of myself as an avid TV viewer. When I find a show I like I involve family and friends as I\'m passionate about the shows I enjoy and I like to watch them on TV when they air. I stumbled upon a show in the middle of its second season and experienced guilt that I hadn\'t found it sooner. That show is NBC\'s Chuck. In this article I\'ll explain my guilt and why others like me and my kids are just now tuning in....

Based on the Intel platform, the world's first television come out cool chat - Skyworth

With the advances in technology, 3C integration, triple play of trend of more and more obvious, it represents the direction of development of information industry, on January 13...

NBC Studio Tour - A Must See For Tourists

Have you been a TV buff all your life long? If so, the NBC studio tour is a must see. Amongst the various commercial TV networks in the world, NBC is perhaps the only one that offers affordable behind-the-scenes look at the way a studio works....