Ogilvy's Rob Davis: Standards Needed For Premium Video Content

Tags: Standards Needed For Premium Video Content,beet.tv,BeetTV,ogilvy platform,ogilvys rob davis,online video premium content,premium online content standards,rob davis interview,iab event,Rob DavisStandards Needed For Premium Video Content
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The online video business desperately needs more standards to make buying ads easier and that includes standards around premium content, says Rob Davis, Executive Director Advanced Video Practice at Ogilvy, during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. The industry is making progress towards better standards and the IAB released a new set of standards for video this week, including for skippable ads.

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