Online Video Breakthrough on Madison Avenue: Brands Finally "Get It" As GRP Data Tips the Scale

Tags: Brands Finally Get It As GRP Data Tips the Scale,beet.tv,BeetTV,brands understand online video,kelly train,online video breakthrough,Online Video Marketing,Brands Finally "Get It" As GRP Data Tips the ScaleBrands Finally Get It As GRP Data Tips the Scale
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The "pain point" of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Nielsen Fusion which makes the digital video buy more "TV-like" says Kelly Train, Group Digital Director of PHD Media in this interview with Beet.TV. Brands understand the value of GRP (gross rating point) in buying video: they "get it." Train was a panelist at the BRX Video Summit hosted by Brightroll this week in Manhattan.

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