Oracle on Demand a CRM System

Traditional customer relationship management (CRM) systems fall short when it comes to usability, deployment and payment speed. Software-as-a-Service (SaaS) 1.0 offers such features, but it is limited in other respects. Adam May, director of product management at Oracle, explains how Oracle On Demand provides all of the business features users need, along with the instant gratification they demand.

Hi! My name is Adam May I’m a Director of Product Management for ORACLE Corporation. Today we’re going to be talking about all things on demand. More and more people expect instant gratification in everything they do. For example, if they want information they use to go to library and spend one or two weeks doing the research to get the information. Now, you go to Google type in there magic box and get an instant answer for anything you need. Similarly, the people order the product they patiently wait one or two weeks for derive at there house. Now, people are known when it leaves to warehouse at Atlanta watch to go to Chicago, to Denver before you arrive in San Francisco. Not only that the people are now blend in there personal lives with there public lives, make expect in some gratification in everything they do out work as well including serum systems. When take a look of some of the traditional serum system they did a very good job of business process reengineering. They recognize that serum systems could not live alone of an island and need to be integrated with the rest of the systems at the company. They knew about enterprise class security performance or liability and delivered on it, and very importantly it wasn’t enough to get data into the system they had to have a reach analytics engine on top of the data warehouse to get reboots information out of the system. However, in today’s ruled of instant gratification people want things faster and faster, they want faster to polymers and they wants instant changes and upgrades to happen and traditional solutions then I was meet those needs. In addition people are use to the rich interactive use eyes of Google, an eBay, and Amazon. And then all are delivering on those and then finally people are wanted to pay as they go rather than a large upfront payment and a long switch in process as part of that and that’s really the genesis of that one. They really had a good answer for speed of the pediment and for having rich use ability and allow people to pay as they go particularly for small companies as well as Department of Florida Enterprises. However, we look at that one they are not able to deliver on a business processes that company is really needed. They want able to be easily integrate with there existence infrastructure, they don’t have the security performance and a reliability that enterprise costumers demanded. And finally they only had reporting and not robots analytic to drive there systems. But what if you can have a new generation of software and service to that and it give you all the rich function you need to support your business processes. It allowed you to get information from all of your systems together in one place. It gives you enterprise class security performance or liability and gives you this rich analytics. Not only that plus built in a enterprise grade to that platform to give you the deployment, the usability and a payment terms that costumers now expect. And only that what if the solution was deliver on a multi tenant architecture where you had one physical environment that costumer share but you could virtually partition this so that each costumer had there own area to work in or you could deliver this as a single tenant architecture, in this particular case each costumer has more control and flexibility over there environment. You can see here they build it as a castle instead of as a condo or we don’t need to be in the land business or on the land underneath the condo or a castle we can take the same exact solution and fly it to your costumer site and had it exist there with there at costumer solution. Very importantly it delivers the highbred solution which one integrated solution spending multiple deployment models. This is now all possible with serum on demand from ORACLE corporation it’s satisfy all of your enterprise needs and satisfies the instant gratification your users desire, for more information go to oracle.com/serum.