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Paul Kontonis Talks on Online Video Product Placement
Famous angel investor Ron Conway called product placement "the next multibillion dollar industry" at TechCrunch50 earlier this summer. But there needs to be a standardization of the buying process before that happens, according to Paul Kontonis, CEO of the web video studio For Your Imagination. "It's definitely a very powerful model for it; [but] it's hard to buy. It's hard to quantify the value of a product placement," he says in the segment.
Paul Kontonis Talks on Online Video Product Placement
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