Ronny Golan on HIRO Media's Ad serving in Downloadable Media Video

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Ronny Golan on HIRO Media's Ad serving in Downloadable Media

Ronny Golan on HIRO Media's Ad serving in Downloadable Media

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Although paid downloads have become a big business, thanks largely to Apple's iTunes, advertiser-supported downloaded videos are only now beginning to emerge. Big hurdles exist: The biggest issue is how to change downloaded ads in a video which has been saved to a device. The other is how to track the usage of downloaded media which are shared with others. HIRO Media, an Israeli-based start-up, has a solution for ad serving into downloaded media. Co Founder Ronny Golan Explains.

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Ronny Golan on HIRO Media's Ad serving in Downloadable Media

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