Small Business Stories - Y.E.S

Meet Louis Lautman, Founder of the Young Entrepreneur Society or Y.E.S., who traveled the country to create a movie about the most wildly successful entrepreneurs, what it took to reach the top, and what it’s like once you get there!

Ivy Hartman: A movement of young entrepreneurs is coming to a screen near you, get to tell us more about his upcoming movie, Louis Lautman, the founder of the Young Entrepreneur Society and Executive Producer for the Yes Movie; Louis, welcome to SBTV.com Louis Lautman: Good to be here Ivy Ivy Hartman: Okay, let’s start out; tell me more about the Yes Movie, where did the idea come from? Louis Lautman: Yeah, well what we did, we have heard about 50 of the nation’s most successful Young Self-Made Multi-millionaires and entrepreneur experts; I turned 30 last year and I always thought I was a successful young entrepreneur and I said thinking about these kids who are half my age, who are building his extraordinary companies, and I was so fascinated by them, I really just wanted to learn how do they do what they did at such a quick pace? And then I thought to myself if I’m so inspired by them, I bet more people would want to hear their stories and how they built the businesses that they built. So I went on a journey, seek these people out, and I said I’m going to make a movie out of this, we documented the entire journey, we captured about 150 hours worth of footage and we jam-packed it into an entertaining and educational hour and a half inspirational movie. Ivy Hartman: Yeah, it is like a feature film, this isn’t like a document or so the format that you always had in the back of your mind that you knew that’s what it needed to be in order to appeal to the audience that you’re looking to seek out. Louis Lautman: Yeah, that’s a great point, because this really is an inspirational movie; I started calling it a documentary, but after people who have been watching this, they say “this is no documentary, this is a movie”. You know, my goal is to take the intellectual content, the awareness of business people that build successful businesses strategies that withstands time, but deliver it in a way that today’s younger generation would really be entertained by; so we’ve got flashy scenes, we’ve got cool music, we’ve got MTV style camera work, and we really deliver it in a way that captures the audience’s attention all throughout the time; but after it leaves them with the impression that I can be doing have everything that I want in my life and really, you should see the results at people right when the movie ends or like salivating at the mouth and ready to do something, and we hope that, that what they’re doing is about to start their own business. Ivy Hartman: Speaking of that; in your just 31 years of life, you had been an entrepreneur yourself and have accomplished many great things, but you’ve always known that you wanted, you have, you’re destined for this, this movement; and so what did you pick up throughout the course of making this movie, one of the big things for you? Louis Lautman: Yeah, you know that there’s so many different things that’s kind of funny, a lot of people ask me, what is the greatest lesson that you learned, or you know, did you have any problems along the way, you now, I always had a very clear outcome of what I wanted to create and I believe that most entrepreneurs, or successful entrepreneurs have that clear outcome of how they want life to be, how they want their product of service to look at the end of the day, when it’s all said and done, and then there’s hurdles that come along the way, you know, everybody deals with traffic, everybody deal the thing climate weather, everybody deals with the economy going up and down, left and right, personal relationships, business relationships not working out, traffic, I mean, you name it, everybody deals with these situations but the people who focused on all the problems and the things that go wrong, they rarely get to that clear outcome that they’re trying to create, but it’s the people who, regardless of everything else going on, on the outside, they stay extraordinarily focused on what they want that create that which they’re looking to create, not only deal with this movie, you know, everything in the world, I can tell you all the things that we went through that, get through where we are today, but we have an extraordinary product and I had always envisioned it to look the way that it does and it’s pretty amazing how, when I went on this journey about a year and a half ago, really, its been a 31-year journey for me; you know, I can tell you 15 years ago, I have this vision of making a movie and I knew it’s going to have something to do with business, and over the last several years I was getting clear and clear and clear, until I turned 30 when I said, “wow, I might not be that young anymore, I want to share the stories of success of people who are doing it at a young age, so I could inspire of the people through a thick action on their life Ivy Hartman: Now you started, now the movie is just one component, you’re starting a movement of young people to get this entrepreneurial spirit; and it’s through the Young Entrepreneur Society, talk about starting that in the Young Entrepreneur Society Louis Lautman: Yeah, absolutely; so the movie is created about the Young Entrepreneur Society, we are a community of young entrepreneurs, it’s a global organization, and we are a people who share information and resources and we network with each other, anyone can join at www.youngentrepreneursociety.com, it’s a social networking site, we hold events and we’re really empowering in providing the tools for younger generation to create this extraordinary businesses and we share the successes of other young people who are doing it; so it’s like they’re social proof that if they’re doing it, I ca do it too. Ivy Hartman: What’s the main ingredient you think that these young people who are starting businesses at 14 and 15 have that the rest of us don’t have; you mentioned that most of American culture is that we think, “okay, we need that safety and security of that if we work hard, then we fulfill, then reach into our life and everything will be fine, working at 40 hour/week for somebody else, but you’re starting this movement because there are edge right now to phenomenon to having young entrepreneur, at 14 or 15 or whatever Louis Lautman: Let alone in 25 Ivy Hartman: Why exactly? So what’s the common ingredient to these people’s success? Louis Lautman: You know, a lot of these people, they didn’t have people in their lives saying, “you can’t do that, you shouldn’t do that”; and even the ones that had people who are disempowering them from following their dreams, they didn’t listen to everybody on the outside; the only person that they listen to was themselves; they listen to their gut, they felt the enthusiasm that they have for their product or for their service and they believed in themselves, regardless of everything else going on the outside, they made a decision and they took massive action; and they didn’t give up until they achieve the result that they’re looking for; and when they didn’t get the result, they just tried something else, when they didn’t get the result, they tried something else, and they weren’t looking at failure’s failure; they’re merely getting feedback for ways that they weren’t achieving their dream, and then they’ll continue doing something else, and then eventually they built this extraordinary businesses and they’re continuing to odd that. They beat through their own drummer; they listen to their own internal voice, regardless of what everybody else is saying Ivy Hartman: And you mentioned to me off-camera to define your passion and then that’s what you can turn it in and make it work for you, but you can’t ignore that thing called, I don’t know, income Louis Lautman: Right Ivy Hartman: So how do you, be successful and still pursue what you love? Louis Lautman: Yeah, the Yes Movie is all about a young person, and young at heart, you know, young could be anybody whether they’re 8 years old, 18, 28, 58 or 88; young is young in your entrepreneurial journey, young in your outlook on life, your fascination in your business; Pharaoh Gray in our movie, he’s one of our youngest millionaires, he made his first million at the age of 14; he says he want to do 2 things; what is it that he loves to do, like what do you love to do? Think about that thing that if you weren’t paid for, when nobody’s looking, you’re out there doing it. What are your God-given talents? So regardless of, you know, where you’re from, how tall you are, what you are, you have certain aspects of your character that you’re better doing something than anybody else. So look at those 2 things, that you’re great at and what you love to do, then ask yourself a question; how can you do this 2 things an impact to greatest number of people are just doing that thing that you love to do and you’re better than anybody else; because if you can do that thing in impact, a large number of people, you can turn that hobby that you hav4, that passion that you have, for something you want to get paid for into a lifestyle, into a self-perpetuating business that you go to work everyday and play. I’m playing right now, we’re having a cool conversation here and this is part of my business motto; getting the word out of empowering young people by doing something that I love. I love meeting new people, I’m in a whole new state, a whole new city, being able to share my message of empowerment for young entrepreneurs. Ivy Hartman: Talk about how people can see the movie and get involved with the Young Entrepreneur Society Louis Lautman: Yeah, if you want to see the movie, go to www.theyesmovie.com, buy a copy for yourself, but it’s not only about just buying a copy, first of all it’s watching the movie and then taking action on the strategies we teach in the movie; and then you want to share these strategies with other people, you want to go to youngentrepreneursociety.com and what you want to do is build yourself a position or place on our membership site, become active by communicating with other young entrepreneurs, you know, share ideas, get feedback, you know, learn what other young people are doing so you can get the same results Ivy Hartman: Thank you very much Louis Lautman, you heard him here how to build your business success, check out the yesmovie.com