Super Bowl Sets Twitter Records

Super Bowl XLVI's real winner was Twitter, media say. Find out how many Tweets per second were sent, and what they mean for advertisers and the game.

(Image Source: Mashable ) BY EVAN THOMAS ANCHOR LAUREN ZIMA Want to know who took the title in Sunday’s Super Bowl? It wasn’t the G-men nor the Pats. It was -- Twitter. At least -- that’s the sentiment among the Twitterati. The official word, from Twitter ’s TweetDeck? 10k tweets per second in the final three minutes of the game set a US sports-tweeting record. So much for all those couch potato quarterbacks. Arm-chair Twitterbacks were exercising their thumbs and fingers like never before. Well almost.  TechCrunch sizes up the competition. “Last year, there were several moments during the Super Bowl that set records for the most tweets per second during a sporting event, with a high of 4,064 TPS. Of course, the highs during the Super Bowl were no match for New Years Eve 2011 in Japan, which saw 6,939 tweets per second.” As social media grows, so do its advertising implications. While many people tweeted about the ads -- or Madonna’s act -- or MIA’s fickle finger of fate -- there was nothing fickle about engagement in the Twitterscape.  The Next Web calls it -- a trend. “The news should not come as any surprise as Twitter continues to grow, both in terms of users and activity, which makes every Super Bowl more interactive and social than the previous year’s.” Of course, some can get a bit excessive salivating over social media.  ReadWriteWeb says Toyota may have overdone it a bit. “The game did prove that some brands still have something to learn about using social media as a marketing tool. Toyota undercut an otherwise brilliant, dog-centric advertising campaign by effectively spamming any user that used a game-related hash tag...” Eventually -- even Toyota recognized every Tweet isn’t necessarily a touchdown in the making. Even with a fumble here or there, Marketing Land says next Super Sunday will be even more twitter-ific. “If this year’s Super Bowl is any guide, with its 300 percent spike over last year’s game, future sports events should also set new records as we go through the year.”