Truck Showrooms Drive to New Locations - Literally

Description

The ongoing real-estate slump is also causing a decline in truck sales. Truck makers are hoping to open new doors, and new sales, by rolling out a new initiative, "The Hard Day's Work Tour," taking their products on the road.

Transcript
Truck Showrooms Drive to New Locations - Literally Chris Hansen: When the housing industry was booming, so were businesses associated with construction. But now with credit tight and the boom cooling, home builders are tightening their belts especially when it comes to buying new equipment like trucks. Chris Hooper: Right now, I think a lot of contractors are holding off to buy new trucks. Nursing what they have already long, a little bit longer, a little bit further that they normally would. Chris Hansen: So with fewer contractors stepping in the dealer showrooms, manufacturers are bringing showrooms to them. Parking lots and construction sites have become the latest innovative showcases for new trucks and accessories in an effort to reach potential customers beyond traditional advertising. Sue Smithson: Well, “The Hard Days Work Tour” is a way for General Motors and their partners to showcase Chevrolet and GMC commercial vehicles for their commercial customers. Chris Hansen: And it seems to be working. At Two Stops in Denver recently, hundreds of contractors showed up. They got a free lunch and a chance to check out the newest trucks. Many are waiting for the right time to replace their old trucks. Anthony Ruggeri: I need foil drive capability. I need room. I need the easy clean up and dependability. Definitely dependability, we’re out here in the middle of nowhere sometimes and you don’t want to break down. Chris Hansen: GM’s Hard Days Work Tour will stop at a 180 locations nationwide but the truck maker isn’t touring alone. Long time partners also affected by weak truck sales are along for the ride. Manuel Valdez: I believe in tours bringing attention to the customers what on we offer not only through Frontier Truck with equipment but also to General Motors. I think it’s a big support at this time right now to have struggling with the economy break into. I think it is a great promotion. Chris Hansen: In the meantime, contractors say they will tough it out. Phil Walton: I’ll be hopefully buying a new truck when the economy picks up again. Chris Hansen: I’m Chris Hansen.
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