Yahoo's Levinsohn: We Are Investing Heavily in Premium Content

Description

Yahoo! is investing heavily in original, premium video for the Web, says Ross Levensohn, Yahoo! EVP for the Americas in this inteview with Beet.TV at yesterday's Digital New Front event where the company unveiled a slate of new shows.The new programming includes entertainment, scripted, lifestyle and news programming created with ABC News, he says.Among the shows announced is a new Web-only news show with Katie Couric, produced with ABC.